American clothing brand Tommy Hilfiger has announced the launch of Tommy Sport, in an effort to push into the lucrative sports apparel market. The company says it will utilise recycled and lightweight fabrics in its products and will integrate technical functionalities such as compression technology, water-repellency and moisture-wicking. The performance-driven pieces are built for optimal movement and multi-purpose use says the brand, for the next generation of consumers who approach wellness, outdoor activities, and general fitness as a lifestyle.