Adidas India recently announced it has promoted Neelendra Singh, Senior Vice President, Global Direct-to-Consumer (DTC) and Franchise, to the position of General Manager for the country effective immediately. Singh takes over the role from Dave Thomas, who has moved to a new position as Adidas’ Managing Director of emerging markets effective April 1. Thomas will report to Roland Auschel, Board Member responsible for global sales, according to a report.

Singh, who will continue to report to Dave Thomas, has been with Adidas for over 14 years. He was earlier Vice President for retail and franchise at Adidas and group retail Director in South Korea. He first joined the company in India in 2005 after working in various roles in the Indian retail teams of Orange (Hutchison Max Telecom Pvt Ltd), Arcus and Shoppers Stop. Headquartered in Germany, Adidas operates in the sporting goods industry with the core brands Adidas and Reebok selling apparels, shoes and accessories.