LIVA the new age fabric form the Aditya Birla Group marked it presence at INTIMASIA 2019 in Kolkata.

LIVA along with its partner brands like Arvind, Gemini, Prisma, Crazy Penguins, & Tom Burg showcased collections featuring lingerie, men’s intimate wear, children’s inner wear, shapewear using Birla Viscose and Birla Modal fibres. Application in Camisole and Lounge Wear was highly appreciated by the exhibitors and retailers.

LIVA is set to expand its presence in the intimate wear category, given that the industry is expected to grow at around 12 percent in the coming years.

“The objective of participating in the show was to strengthen the reach and relations with partner brands and increase the presence in intimate wear category. More consumer focused offerings were showcased in the exhibition. Feedback of the buyers for the customized offering was procured through direct response,” said Spokesperson from Birla Cellulose.