“Advertise and communicate with GOTS” was the topic of the GOTS round table held on 3rd December 2019 in Frankfurt, Germany organised by Franziska Dormann, GOTS Representative in Germany, Austria and Switzerland. Around 40 participants from the German-speaking region came together to discuss consumer communication, communication with GOTS and to further develop communication strategies and tools. All workshop participants agreed that further communication tools and targeted communication for consumers are necessary to increase awareness around GOTS.
“The exchange during the event was important to gain valuable input from the base, namely the companies, about the need for more communication tools. Only through collaboration will we be able to further raise the profile of GOTS,” concluded Franziska Dormann. The GOTS regional Representatives organize events around the world to bring together stakeholders and to receive feedback on the specific needs of market participants.