Electronics For Imaging, Inc. has embarked on a strategic initiative to enhance its commitment to customer satisfaction by strengthening global service offerings. Long-time print industry service executive Geoff Loftus has joined EFI to help drive this initiative for the company’s global inkjet operations. Loftus, who is EFI’s new Vice President of global inkjet service, will spearhead customer advocacy and service with a large portion of the company’s client base – thousands of customers worldwide who rely on EFI™ for high-quality display graphics/signage, packaging, textiles and building material print production.