After successfully establishing sustainable fibre brands such as TENCEL™ and ECOVERO™, Lenzing now brings to India its beauty and body care fibre brand VEOCEL™. Derived from renewable raw material wood, VEOCEL™ provides natural care, every day, and is committed to driving industry standards around sustainability and natural comfort in the nonwovens sector. VEOCEL™ fibers are certified clean and safe, biodegradable, from the botanic origin, and manufactured in an environmentally responsible production process. With changing consumer habits, more and more nonwoven producers are shifting their product pipelines towards natural and eco-friendly materials to enhance product appeal and open more business opportunities. Lenzing being a pioneer in innovation has helped in fulfilling these needs through a more incorporating VEOCEL™ fiber in a diverse range of products.

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