The colour experts at Clariant ColorWorks® have identified four societal trends that can be expected to influence consumers in the next few years. ColorForward 2021, the 15th edition of the annual Clariant colour forecasting guide for the plastics industry, recognizes that genuine human contact is actually becoming a luxury in the digital era, and that people crave authenticity in a world of deep fakes. On a more positive note, technology is being used to create products that connect with people on an emotional level, while collaboration is seen as critical to realizing positive change.

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