Gap is collaborating with thredUP, the largest fashion resale platform, to encourage customers to turn in secondhand clothes in exchange for shopping credit to be redeemed at Gap, Banana Republic, Athleta, or Janie and Jack. According to thredUP’s annual Resale Report, the equivalent of one garbage truck of textiles is landfilled or incinerated every second.
Gap is the largest clean out participant to date in thredUP’s Resale-as-a-Service (RAAS) programme, an online platform that partners with retailers to support the circular fashion economy.
“As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business,” said Mark Breitbard, President, Gap Specialty Brands. “Our customers are diversifying their closets, whether with new clothing, rental pieces, or secondhand goods. We’re thrilled to partner with thredUP in offering a sustainable and innovative way to shop for the closet of the future.”
According to thredUP’s annual Resale Report, the equivalent of one garbage truck of textiles is landfilled or incinerated every second, and 56 mn women bought secondhand products in 2018 – which is almost half of the entire female adult population in the US.
“ThredUP’s Resale-as-a-Service platform was built with consumers and retailers in mind,” said James Reinhart, Co-Founder and CEO of thredUP. “After spending the past decade building the backbone of resale on the internet, we are thrilled to partner with the iconic brands in the Gap portfolio to deliver a convenient, responsible clean out service to their customers. By working together, we can pave the way for a more circular fashion future.”
Customers who redeem their credits at Gap brands will receive an additional 15 per cent payout bonus. Starting in April, thredUP Clean Out bags or labels will be available to customers at select Gap, Banana Republic, Athleta and Janie and Jack stores in the US, providing a convenient way to send in unwanted items for consignment. This will be the largest distribution of thredUP Clean Out bags and labels to date under the company’s RAAS platform.
Gap is working toward the goal of diverting more than 30 mn pounds of material annually from landfills, while innovating to optimise packaging and reduce volume, lowering business costs, and supporting industry wide change. Gap currently diverts nearly 50 per cent of waste generated from Gap’s North American facilities.