In 2018, adidas created a global movement with Run for the Oceans, uniting nearly one million runners from around the world and raising $1 mn for long-term partner Parley for the Oceans. To date, the money raised has helped directly educate and empower 100,000 youth and their families who are living in coastal areas affected by plastic pollution to take action as part of the Parley Ocean School Program. The partnership saw five mn pairs of shoes created using recycled ocean plastic in 2018 alone.