US chemical and fibre producer Eastman has launched Naia, a new cellulosic fibre made from wood pulp derived only from sustainably managed forestry which the company is looking to promote in the womenswear market. Naia, the company says, is produced in a “near-closed-loop process,” has a third party reviewed Life Cycle Assessment compliant with ISO14044, is additionally included on the Higg MSI (Materials Sustainability Index), is manufactured without any chemicals listed on the ZDHC MRSL, and production doesn’t involve any substances that would require warnings as per California’s Prop 65.