India needs to improve its cotton productivity drastically if it is to remain net cotton exporter, according to the Cotton Association of India (CAI). India’s cotton yield is not increasing during the last few years. As against the world average over 770 kg per hectare, productivity of cotton in India is low at only about 500 kg per hectare. “There is hardly any scope for further increase in the acreage under cotton in India and therefore, the only way to match the increasing consumption of cotton domestically is to increase productivity,” CAI President Atul Ganatra said at the 96th AGM held in Mumbai.