Lenzing, one of the leading fibre producers is set to achieve the next milestone in its sustainability journey by offering eco-friendly viscose fibre called EcoVero™ with the lowest environmental impact in the industry as the environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. The announcement about Lenzing’s new innovation was made at recently held Planet Textiles 2017 in Bengaluru. In a discussion with Apparel Views Associate Editor BP Mishra, Robert van de Kerkhof (Chief Commercial Officer), Amit Gautam (VP Global BM Textiles) and Jayaraman (Reg. Director Commercial (TX&NW), SEA & SA) from Lenzing spoke about the new fibre and company’s further plans to introduce it into the Indian market. Given are some excerpts from the discussion…