Highly acclaimed by international body fashion industry
Keeping up the momentum ever since its ground-breaking reformation two years ago, the 13th edition of Interfiliere Hong Kong was successfully concluded at Kai Tak Cruise Terminal on March 21st, 2019, which once again reinforced its role as a leading trade show in Asia Pacific for lingerie, swimwear and activewear supply chain.
“We are happy to gather the whole industry in Asia to create links among the worldwide bodyfashion community. This year, more than ever, we will focus on a greener and more sustainable bodyfashion industry, we will push innovation forward and highlight our young generation of designers, all the key elements for modernity and a better future,” stated Marie-Laure BELLON, CEO of Eurovet, during the show opening ceremony on March 20th, 2019. Angie LAU, the chairlady of Hong Kong Intimate Apparel Industries’ Association (HKIAIA) thereafter emphasized the importance for the industry to connect closely together and expressed HKIAIA’s continued support to Eurovet.
Indeed, this highly anticipated edition was well received and proven positive feedbacks and its final figures. The show welcomed more than 1,600 visitors, which gained a year-on-year growth of 5 per cent, significantly surpassing the organizer’s objective by 34 per cent.The diversified visitorship contributed to a dynamic business driven ambience. Hong Kong continued to top the ranking in the 1st place. The number of Mainland Chinese visitors witnessed a slight drop though maintained in the 2nd place. The shuffle of visitors’ demographics, particularly from global perspective, implies the international outreach of the show has been amplified, owing to Interfiliere’s exclusive business network with pure industry players, new initiatives in response to trends, innovation, sustainability and more burning topics, as well as tightened collaborations with industry associations such as HKIAIA, HKPC, HKDI, Hong Kong PolyU and more.
Some of the brands who visited were
Absolutely Lingerie, Actoserba Active Wholesale (Zivame), Andor, Ap Group – American Phil Textiles, Atelier Intimo, Avec Courage – Braologie, Avon, Bendon (Bendon, Bendon Man, Davenport, Heidi Klum, Fayreform, Hickory, Lovable, Pleasure State, Stella Mccartney, Frederick’s of Hollywood, Naked), Benetton, Bennett And Company, B.I.G – Brand Impact Global, Bogart Lingerie, BlaBla Bra, Bombas Sock, Braclub, Braletta, Carrefour, Casino, Cerie, Charmante, Chut!Intimates, Concentrix Lingerie, Corsina, Cosmo Lady Holdings (Cosmo Lady, Cosmo Elegance, Cosmo Blossom, Cosmo Esquire, Secret Of City Beauty, Freeday, Ordifen, Rubii, Ilsee), Clover Group, Crystal Martin, Dare To Be – MarliesDekkers, Easy Shop – Audrey, E.Land, Em Lingerie, Embry Group, Emeraude, Esoniee International – Mode Marie, Etam (Etam Lingerie, Undiz, Livy), Eve’s Temptation, Fast Retailing (Uniqlo, Comptoir Des Cotonniers, Princesse Tam Tam, Plst, Theory, Helmut Lang, Gu, J Brands), Felina, Fila, Fruit Of The Loom, Gap, Gokaldas Intimatewear (Enamor), Gold Flag, Gottex, Gourami, GrupoInditex (Zara, Pull&Bear, Massimo Duti, Oysho, Bershka, Stradivarius, Uterque), Hbi – Hanesbrands (Hanes, Champion, Playtex, Bali, Maidenform, Jms/Just My Size, Wonderbra, Gear, Dim, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol Y Oro, Rinbros, Track N Field, Ritmo, Bonds, Berlei, Voodoo, Rio, Jockey, Kayser, Sheer Relief, Explorer, Razzamatazz), H&M, Heidi Klein, Hopeless Lingerie, Hotmilk Lingerie, Hop Lun (6ixty 8igth, Dorina), Incanto Fashion Group, Iodee, Jc Penney, Jockey, John Lewis, Kappahl, Kiabi, Komar Sourcing, Konrad Lingerie, L By Lycra, L&A Lingerie, La Ombre Fashion, Led’in, Legend Swimwear, Lidl, Love Intimo, LululemonAthletica, Manee Innerwear, Marks & Spencer, Mas Holding (Intimates, Linea Aqua), Mast (L Brands), Mia-Amore, Miacom, Miska Paris, Miss30 And Much More…
Despite the complex contexts of the global economy and politics, the exhibitorship sustained its robustness and prominent quality ensured by the Steering Committee, reflecting a positive industry outlook stimulated by technovation, new industry codes and emerging market. More than 350 preselected samples were displayed in the Gallery which was powered by a Smart Badge Solution, allowing visitors to collect information of each exhibit. Noticeably, among the overall offerings, 45 per cent of the exhibitors were committed to sustainable solutions and 16 per cent of the exhibitors confirmed their acceptance of low MOQ.
“It’s our very first time exhibiting at Interfiliere Hong Kong. We feel inspired and excited that the show has taken us to an international stage. We look forward to connecting with more industry professionals in the upcoming Interfiliere events.” Sharon LIU, Marketing Director, QIANYU Intelligent Technology (CHIIU).
“We had fruitful results in this edition and got to meet a lot of potential and targeted customers with great quality. We appreciate the professionalism of the show where visitors are all pure industry players. We are looking forward to participating at Interfiliere shows in 2020!”Cara TSE, CEO, ASSET (INT’L) Underwear Chain Group Limited.
“Our first participation at Interfiliere Hong Kong went much beyond our expectation. We had very busy days at the show and have sent out all our business cards. Visitors are with very great quality, which exactly matches with our business. We will surely participate next year and look forward to experiencing the same level of enthusiasm and added-value as in this edition,” said Zilvinas SVIGARIS, CEO, 3T-Transfers Technologies for Textile.
“We are very satisfied with this edition and have received very positive feedbacks through showcasing our latest innovation in the conference and the Creativ’Lab during the show. We have also connected with a lot of decision makers from design, production development and sourcing sectors. We are looking forward to our participation in the upcoming Interfiliere shows,” Jeremy JIANG, International Marketing Sales Manager, Tengfei Technology.
“We appreciate the collaboration with Eurovet in contribution to sustainability through different initiatives. We expect to participate at Interfiliere Hong Kong 2020 with more development. With the support of Eurovet, we believe the PPP sustainability programme will be successful,” Roy Setiawan, President Director, PT Winnersumbiri Knitting Factory (WSK).
“This is our second time exhibiting at Interfiliere Hong Kong. We are very much satisfied with the organization by Eurovet. We appreciate Interfiliere for giving us a platform to meet domestic and international premium customers, as well as to showcase our latest embroideries collections to the industry,” Ying Hao KAO, CEO, Zengcheng Oriental Embroidery.
A Greener and More Sustainable Body-Fashion Industry
Kicked off in November 2018, Eurovet initiated a Public Private Partnership project, developed and funded hand in hand with the German Federal Ministry for Economic Cooperation and Development, aiming to promote sustainability and resource efficiency through more circular business processes, reduction of waste, training professionals, students and anchor know-how.
Prior to the commence of Interfiliere Hong Kong 2019, factory visit in Indonesia, onsite assessments & recommendations, seminars and workshops on sustainability and circular economy business strategies, as part of the agenda in this 2-year-long project, have been fulfilled.
Marine VEILLON, Managing Director of Eurovet Asia stressed during the developpp.de project opening statement on March 20th, 2019, “Eurovet has been committing, along with a wide number of exhibitors and visitors, to a Greener and More Sustainable Body-Fashion Industry. Not only has it become a necessity to safeguard our planet and its resources, it has also become a major purpose of the new consumer generations.”
A dedicated area at Interfiliere Hong Kong for the Indonesian manufacturers and suppliers as well as the developpp.de project demonstration, have increased their international visibility by showcasing their know-how and sustainable solutions, grown their international customer base as well as improved their competitiveness amongst other bodywear production countries.
A rich and dynamic conference programme welcomed a full house of audiences
4 diversified conference tracks comprised of market insights covering lingerie, swimwear and athleisure; trend forecasting; sustainability & circularity and innovation encounters were presented, gathering a wide range of stakeholders and industry decision makers, to anticipate opportunities and strategies through navigating the emerging markets and consumer behaviours, decode trends and acquire inspirations, challenge the status quo and rethink the supply chain, as well as uncover the latest innovation.
Up-And-Coming Designer Fashion Show
On March 20th, Interfiliere Hong Kong hosted a fashion show dedicated to a group of up-and-coming creative minds in the belief that the new generation of designers will significantly contribute to the future of the bodyfashion industry. 36 original garments were featured in the fashion show, designed and brought to live by 12 selected final year students from the Bachelor of Arts (Honours) degree programme in Fashion and Textiles with Specialism in Intimate Apparel and Activewear at The Hong Kong Polytechnic University (PolyU). A competition among the 12 students’ collections simultaneously took place during the fashion show. In the end, 6 finalists were selected by the Jury comprised of Jos Berry, Founder and Creative Director of Concept Paris, Mon Leung, Head of Creation of Pioneer Elastic, Walter Ma, renowned fashion designer and Vice Chairman of Hong Kong Fashion Designer Association and Anne Mok, President of Luen Thai Holdings.
50th Trend Forum!
Being an iconic signature of Interfiliere Shows in Paris, Hong Kong, Shanghai and New York, the Creativ’Lab (Trend Forum) curated by Concepts Paris has welcomed its 50th edition in Hong Kong. In its 50th edition, the Creativ’ Lab paid special tribute to the ingenuity of designers and R&D teams from the industry, by creating a wall named “A Makers World” with photographs of hands in the process of creation. Inside the lab, 6 storyboards, illustrated with sophisticated products from Interfiliere exhibitors and the hottest shopping from around the world, demonstrated A/W 2020-21 seasonal trends.