The Lenzing Group (Lenzing at Techtextil Atlanta, on May 22nd, introduced LENZING™ as the specialty industrial brand, which provides smart solutions from botanic origins that are made in environmentally sound production processes. The Lenzing™ brand covers a broad range of industrial applications ranging from agriculture to engineered products, packaging to protective wear and workwear. Also, the product brand Lenzing™ will be positioned for the Biorefinery Business.