The Lenzing Group introduces VEOCEL™, the company’s new nonwoven speciality brand. Positioned as a premium brand of nonwoven fibres for daily care rituals, VEOCEL™ provides the nonwoven industry with fibres that are certified clean and safe, biodegradable, from botanic origin and produced in an environmentally responsible production process. Offerings under the VEOCEL™ brand cover a broad range of applications for everyday use, from baby care, beauty and body care to intimate care and surface cleaning. Such applications are categorized under branded offers VEOCEL™ Beauty, VEOCEL™ Body, VEOCEL™ Intimate and VEOCEL™ Surface.