Lifestyle brand Monte Carlo has launched a new workout and sportswear brand called, Rock.It. The new brand will be retailed through exclusive and popular e-commerce channels initially. To maintain design exclusivity only 300 pieces of each design will be made under the new range. Rock.It apparels are made of 100 per cent polyester, terry and fleece fabrics, especially imported from Korea, Taiwan and other Asian countries. Rock.It adds a fashion element at a gym, a park or a playground.

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