Speciality fibre manufacturer Eastman is building on the success of Naia with its new cellulosic yarn set for launch in the womens wear market. The initial launch for womens wear applications took place at recent Premiere Vision show in Paris. Naia is a cellulosic yarn made from wood pulp from certified and sustainable managed forests. Due to the filament yarn construction, Naia not only has a sensational touch and high lustre it also contains the performance benefits of stain resistance, moisture management and cool touch, guaranteeing it as a new bio-based alternative. Additionally the sustainable aspect of the wood source combined with the inherent performance aspects, especially moisture management, eliminates the need for any further finishing, therefore improving its eco credentials. At the Naia booth, Eastman hosted a garment workshop with fashion tailors Cynthia and Laura Merhej from Renaissance, Beruit; and a workshop showcasing pleated Naia by Jule Waibel from Jule Waibel, Berlin.
The garments on display in the booth were inspired by upcoming fashion trends that the Naia team has identified as ideal applications for fabrics made with Naia. The first style, “barre noire,” highlighted apparel that can go from the gym to the bar. “Sloungewear” is a new style of loungewear intended for sleep and restorative fitness. The final is “urban freestyle,” which pairs sport and streetwear aesthetics. Eastman was also displaying innovative new fabrics from around the world.
Naia was also included in Premiere Vision’s Smart Square – an informative multimedia space showcasing environmentallyresponsible approaches to fashion. Première Vision notes that: “The idea behind this platform was to create new prospects and new competitive advantages that could be used by the entire creative fashion industry, as well as offering real business development opportunities.”
Naia is made from fully traceable and sustainably sourced wood pulp; Eastman holds FSC and PEFC Chain of Custody certification. The cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. In addition, Naia has an optimized, low-impact manufacturing process with a low treeto- yarn carbon and water footprint. Naia has a third party reviewed Life Cycle Assessment compliant with ISO14044 and is listed on the HIGG Materials Sustainability Index.