With the word ‘organic’ trending as a USP in markets across the globe including urban India, apparel manufacturers are switching a percentage of their production to organic following gradual rise in consumer demand. The United States and Europe are major markets of organic apparels for Indian textile manufacturers. Recommended By Colombia Anticipating a bullish market for organic apparels that is growing at around 10 per cent annually, textile units are gradually increasing production for organic and sustainable products with eyes set on both overseas and local niche market, HS Jha, Corporate HR head at a leading textile mill in Pithampur said, “Demand for organic apparels is growing gradually from our customers.