Oritain has, alongside Albini Group and Supima, announced a strategic partnership seeking to offer the first 100 per cent scientifically traceable Supima organic cotton to the mainstream fashion market. The co-operative effort, brought together by Kering, hopes to combat fragmented supply chains and build real consumer understanding of traceability. Using only organically grown Supima cotton that is subsequently woven and dyed by Albini, the collaboration is looking to offer end consumers the ability to buy with confidence that products can be completely traceable back to the origin of the fibre.