Pratibha Syntex, with interests in fibre, spinning, knitting and apparel, is aiming for $200 mn in sales revenue by 2020 with a great focus on sustainability, said a top company official. It targets 50 per cent reduction in freshwater usage, 30 per cent reduction in energy and greenhouse gas emissions and 40 per cent reduction in generated waste by 2020. The Indore-based company’s initiative EHSAS plans to focus on future initiatives related to environmental impact that will create health and safety benefits for its employees and social development opportunities for everyone associated with it, Sameer Kumar Bhand, Vice President, Sales, Strategy and Sustainability, said. Its farming initiative Vasudha, which covers 35,000 farmers over 170,000 acres, focuses on organic cotton cultivation. The company is also establishing a market wherein the farmers associated with it can sell their other organic crops through Vasudha, Bhand added.