Reliance Retail Ventures Limited (RRVL), a subsidiary of the Reliance Industries Limited, has purchased 16.31 per cent equity holding in Genesis Colors Limited (GCL) for a consideration of Rs. 34.80 cr. This stake purchase is in addition to 49.46 per cent equity holding in GCL held by the Reliance Brands Limited (RBL), a subsidiary of RRVL.