Since few decades sportswear has become a driving force for new trends in fashion and for textile innovations. As a responsible fashion retailer in Middle East, Splash provides their customers to have all the benefits of wearing Splash products with pride. Splash’s sports and active wear brands have introduced N9 Pure Silver TM Anti-bacterial technology followed by their inner wear garments.
The technology aims to enable active wear to fight against odour-causing bacteria. Owing to the fact of a growing hygiene quotient in consumer perspectives. Speaking on Splash’s association with N9 Pure Silver TM Raza Beig, Director, Landmark Group & CEO, Splash, ICONIC & Landmark International, said, “Active wear has always been an integral element in a person’s life and in time it walks hand in hand with demerits such as bacterial accumulation. To answer this need, it is important to innovate. We are pleased to associate with N9 Pure SilverTM to offer intelligent active wear to our customers, answering their need with our innovation.”
N9 Pure SilverTM, a revolutionary Silver based Anti-bacterial technology that acts by controlling the growth of odour-causing bacteria on garments, making sure wearers stay fresh and hygienic throughout their active lifestyle. N9 Pure SilverTM is sustainable, non-leaching, zero VOC and has low silver loading properties that make this technology the ideal solution for garment treatments. The technology is compatible with multiple substrates and processes that provide long-lasting freshness and malodor control.
Function and fashion have always been an integral part of active wear. In fact, workout clothes act as a daily uniform for a growing number of sport and gym enthusiasts. But the major lurking problem with such garments is the unpleasant malodor. Textile materials in the activewear range demand continuous all-around protection against various modes of contaminations such as dirt, sweat and malodor.
The primary cause for the malodor for active wear garments is the bacterial growth on the fabric surface. Textile materials do not have any inherent antimicrobial properties. The natural properties of textile fibres provide room for the growth of microorganisms due to sweat. Humid and warm environments further aggravate the problem. Staining and the loss of performance of textile substrates is a result of the microbial attack.
The N9 Pure SilverTM finish is applied to textiles with the intention to protect the wearer from sweat malodor and the textile substrate from degradation. The potential presented by N9 Pure SilverTM is immense. From articles of daily use, such as clothing, and bed linen, to food packaging – the opportunities are vast, making it an ideal solution for several industries. N9 Pure SilverTM finds very interesting consumer applications on textiles as well as other non-textile substrates such as plastic packaging materials which can be made more hygienic. Cosmetics can be preserved and their antimicrobial properties can be enhanced. Shoes and leather articles can be made odour free and safe to touch using N9 Pure SilverTM.
Headquartered in Dubai, Splash is Middle East’s largest fast fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash currently operates over 270 stores across 13 countries.
The silver anti-bacterial is manufactured by Resil Chemicals Pvt. Ltd. and is marketed under the brand N9 Pure SilverTM. The brand is synonymous with freshness, hygiene and protection and has been accepted and used by renowned global manufacturers such as Wrangler, LEE, Wacoal and Van Heusen as an ingredient brand in their product to communicate the use of a premium, safe and novel silver technology.